Jose Luis Ramirez Magnani is a seasoned executive with extensive experience in business development, strategic planning, and leadership roles. He is currently serving as the President & Founder of Coba Beverages, where he has successfully led the company for over a year, driving growth and establishing a strong presence in the market. In addition, he is actively involved in strategic business development at ePlata, a full-time role where he leverages his expertise to empower the unbanked population through innovative digital wallet solutions.

Prior to his current positions, Jose co-founded Gato Grande, a prominent production company in collaboration with MGM, where he serves as the Executive Producer. With a track record of success spanning six years, he has contributed to the development and execution of numerous projects.

During his tenure as Deputy Chairman at Interjet Airlines, Jose played a pivotal role in the airline’s growth, overseeing fleet and engine financing, fleet planning, marketing, and strategic business planning. Under his leadership, the airline expanded to become the second-largest in Mexico, operating a fleet of close to 100 airplanes and employing over 6,000 dedicated professionals.

Jose’s board membership at Desarrollos Marinos DEMA Mandarin Oriental Riviera Maya further demonstrates his diverse expertise. He contributed to the organization’s success for over eight years, bringing strategic insights and valuable guidance.

With a strong background in publishing, Jose has held various roles at prominent companies. As Vice President of the Editorial Diana Publishing Group, he led sales and marketing efforts, driving the company’s expansion across multiple countries in Latin America. Additionally, he served as an Editor at Librerías de Cristal S.A. de C.V., the largest bookstore chain in Latin America, where he held a board position and shareholder role for 15 years.

Jose’s comprehensive experience, combined with his strategic mindset and passion for driving innovation, has shaped his successful career in various industries. He holds a proven track record of delivering results, building high-performing teams, and fostering business growth.